Patrick Bennett is a transformative creative leader focused on delivering value for brands while expanding agency capabilities. He excels at building teams of diverse talents, cultures, and genders to tackle the biggest marketing challenges—or, if necessary, rolling up his sleeves and getting it done himself.

He currently lives in New York City.

work
Experience

Freelance / Consultant

March 2017 – Present

  • KBS - Pitched and won World of Hyatt AOR
  • R/GA - Reimagined unlimited plans for Verizon
  • Viacom - Contributed to Paramount Network brand launch
  • VIA - Contributed creative for multiple accounts
  • MRM/McCann - Travel and financial pitches
  • Gannett - Led creativity in marketing thought leadership workshops

EVP, Executive Creative Director

iCrossing

March 2012 – February 2017

Grew NYC Creative business from 20% to 75% of client relationships.

  • Won DIRECTV DAOR
  • Won Church & Dwight brands OxiClean, Orajel, Nair, and Vitafusion
  • Won Amazon Flex DAOR for global launch
  • Won Daily Burn DAOR
  • Won TD Bank DAOR
  • Led Voya DAOR
  • Launched Voya Born to Save integrated campaign
  • Responsible for agency rebranding and repositioning

Senior Partner, Group Creative Director

OgilvyOne

March 2011 – February 2012

Led creative on consolidated, global SAP account — broadcast, digital, OOH, direct, and experiential.

  • Responsible for global TV campaigns
  • Launched new products
  • Led expansion of the successful OOH campaign
  • Built digital video SAP Stories content platform
  • Led the launch of British Airways You're Really Invited campaign

VP Group Creative Director

DigitasLBi_US

March 2008 – March 2010

Led global digital creative for Samsung.

  • Led global redesign of Samsung.com
  • Launched products
  • Redefined Samsung product imagery
  • Led massively successful Real Women of Philly campaign for Philadelphia Cream Cheese
  • Branded content for Planters

Partner, Associate Creative Director

Ogilvy & Mather

January 2006 – March 2008

  • Led rebranding for Six Flags
  • Redesigned SixFlags.com — increased online sales by over 50%

Creative Director

Euro RSCG

August 2005 – December 2005

  • Re-imagined the Guinness CRM program
  • Led creative on Baileys.com redesign

Art Director

R/GA

February 2004 – August 2005

Led the creation of the online marketing practice.

  • Built new team of 25 from scratch
  • Led over 100 Verizon projects in the first year for over 7.8 billion impressions, 12.8 million generated clicks and over 200,000 orders

Art Director

Goodspeed & Associates

February 1999 – December 2002

MLB, The New York Yankees, A&E, Showtime and Topps

Brands
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