Patrick Bennett

Freelance / Consultant

March 2017 – Present

• KBS - Pitched and won World of Hyatt AOR
• R/GA - Reimagined unlimited plans for Verizon
• Viacom - Contributed to Paramount Network brand launch
• VIA - Contributed creative for multiple accounts
• MRM/McCann - Travel and financial pitches
• Gannett - Led creativity in marketing thought leadership workshops

EVP, Executive Creative Director

iCrossing

March 2012 – February 2017

Grew NYC Creative business from 20% to 75% of client relationships.

• Won DIRECTV DAOR
• Won Church & Dwight brands OxiClean, Orajel, Nair, and Vitafusion
• Won Amazon Flex DAOR for global launch
• Won Daily Burn DAOR
• Won TD Bank DAOR
• Led Voya DAOR
• Launched Voya Born to Save integrated campaign
• Responsible for agency rebranding and repositioning

Senior Partner, Group Creative Director

OgilvyOne

March 2011 – February 2012

Led creative on consolidated, global SAP account — broadcast, digital, OOH, direct, and experiential.

• Responsible for global TV campaigns
• Launched new products
• Led expansion of the successful OOH campaign
• Built digital video SAP Stories content platform
• Led the launch of British Airways You're Really Invited campaign

VP Group Creative Director

DigitasLBi_US

March 2008 – March 2010

Led global digital creative for Samsung.

• Led global redesign of Samsung.com
• Launched products
• Redefined Samsung product imagery
• Led massively successful Real Women of Philly campaign for Philadelphia Cream Cheese
• Branded content for Planters

Partner, Associate Creative Director

Ogilvy & Mather

January 2006 – March 2008

• Led rebranding for Six Flags
• Redesigned SixFlags.com — increased online sales by over 50%

Creative Director

Euro RSCG

August 2005 – December 2005

• Re-imagined the Guinness CRM program
• Led creative on Baileys.com redesign

Art Director

R/GA

February 2004 – August 2005

Led the creation of the online marketing practice.

• Built new team of 25 from scratch
• Led over 100 Verizon projects in the first year for over 7.8 billion impressions, 12.8 million generated clicks and over 200,000 orders

Art Director

Goodspeed & Associates

February 1999 – December 2002

MLB, The New York Yankees, A&E, Showtime and Topps