Pitched, won, and lead creative on DIRECTV digital AOR business.
Lead creative on the consolidated, global SAP account for broadcast, print, and digital advertising, direct marketing and other communications.
Lead digital creative for Samsung globally including new product launches and product division direction • Lead initial concepting and strategy behind Samsung’s “Hyperreal” LCD brand positioning • Lead reinvention of completely redesigned Samsung.com • Lead team in revitalizing Samsung product imagery positioning • Completely restructured creative team servicing Samsung • Lead creative for Kraft branded content launches for Planters, Philadelphia Cream Cheese, and other brands • Lead initial concepting and strategy behind Planters.com redesign
Lead team on entire 2008 360º More Flags More Fun campaign for Six Flags • Redesigned SixFlags.com contributing to a increase in online sales of over 50% • Lead team in 2007 creative of Six Flags digital projects overseeing visual, copy, and development contributing to being awarded all Six Flags brand work without pitching • Assisted on the Webby Award winning KnowMenopause.com
“An explosive creative energy, an enthusiastic presentation style, deep knowledge of current technology trends, an embracing and inspiring leadership style; combine all of the above and a first rough impression of Partick emerges, or shall we call it the tip of the iceberg? Patrick is a very self confident, very talented creative on a good path. We were all pretty lucky to get to work with him. I hope we’ll get to join forces again in the future.”
12.28.08 Witold Riedel Senior Partner, Creative Director, managed Patrick at Ogilvy
Established online marketing team of over 25 members • Implemented process guidelines for completion of all OLA projects • Lead learning sessions on implementing processes for other client teams • Lead over 100 Verizon projects in first year for over 7.8 billion impressions, 12.8 million generated clicks and over 200,000 orders for consumer DSL alone
“Beyond core creative strengths of style, openness and intelligence…my favorite thing about working with Patrick Bennett is how solution minded he is. It’s rare that people own things the way Patrick does and with his range of skills and knowledge (from design, to tech, to copy—to his sense of what’s hot and what’s not) it makes him quite a force…and is why I jumped at every chance I had to work with him…and in fact did some of my best work.”
11.02.07 Ken Hamm Executive Creative Director, managed Patrick indirectly at R/GA
“Patrick’s work is all the things that were always most important to me as a client: on brand, innovative, compelling, executable as well as memorable. He can create AND deliver. He develops a deep understanding of the product and brand behind the project, and then finds ways to bring it to life for the target market. Delivering results is always top priority for him, and I would work with him again in a heartbeat.”
11.01.07 Beth Mulhern Verizon client
Lead print, DM, web, packaging, and sports card design from conception to production for clients including MLB, The New York Yankees, A&E, Showtime and Topps
Designed key art for clients including HBO and others
Created visual standard for card art and DM initiatives