“Being in the right place at the right time is no substitute for doing the right thing.”

Work
Experience

I work across digital video, mobile, social and sophisticated global sites as well as tv, radio, and print — the best ideas aren't constrained by channels.

EVP Executive Creative Director

iCrossing

2012 –

Grew NYC Creative business from 20% to 75% of client relationships.

  • Pitched and won DIRECTV DAOR relationship during a media review
  • Pitched and won Church & Dwight CPG digital creative, content, and social media responsibilities for OxiClean, Orajel, Nair and Vitafusion
  • Pitched and won Amazon Flex DAOR for global launch
  • Pitched and won Daily Burn DAOR relationship
  • Pitched and won TD Bank DAOR relationship
  • Led Voya DAOR relationship and brand launch with the "Voya Born to Save" integrated campaign
  • Executed agency rebranding and repositioning
  • Rearchitected all internal communication to be more fluid, transparent, creative, and fun with the introduction of Slack

Senior Partner, Group Creative Director

OgilvyOne

March 2011 – February 2012

led creative on the consolidated, global SAP account for general and digital advertising, direct marketing and other communications.

  • Kicked off global TV campaigns
  • Launched new products
  • Led expansion of the successful airport out-of-home campaign
  • Built a digital video platform for customer successes
  • Planned innovative experiences for SAP's global conferences
  • Concepted and led the launch of the British Airways "You're really invited" campaign

VP Group Creative Director

DigitasLBi_US

March 2008 – March 2010

Global creative leader primarily on Samsung Electronics

  • Led global redesign of Samsung.com
  • Led initial concepting and strategy behind major product launches
  • Led team in revitalizing Samsung product imagery positioning
  • Completely restructured creative team servicing Samsung
  • Led creative for Kraft branded content launches for Planters, Philadelphia Cream Cheese, and other brands
  • Led massively successful Real Women of Philly social UGC campaign

Partner, Associate Creative Director

Ogilvy & Mather

January 2006 – March 2008

Creative leader primarily on Six Flags

  • Led team on entire 2008 rebranding for Six Flags
  • Redesigned SixFlags.com contributing to an increase in online sales of over 50%
  • Led team in 2007 creative of Six Flags digital projects overseeing visual, copy, and development contributing to being awarded all Six Flags brand work without pitching

Creative Director

Euro RSCG

August 2005 – December 2005

  • Led the re-imagination of the Guinness 1759 Society CRM program for Diageo
  • Managed team of visual designers, copywriters, developers, animators, information architects, and database designers across multiple offices towards the site relaunch
  • Led creative on Baileys.com redesign
  • Led creative on targeted (gender, geography, etc.) Baileys campaigns with both online and offline components
  • Aided traditional office peers contributing to several successful pitches

Art Director / Online Marketing Specialist

R/GA

February 2004 – August 2005

Led the creation of the online marketing practice at R/GA

  • Established online marketing team of over 25 members
  • Implemented process guidelines for completion of all OLA projects
  • Led learning sessions on implementing processes for other client teams
  • Led over 100 Verizon projects in the first year for over 7.8 billion impressions, 12.8 million generated clicks and over 200,000 orders for consumer DSL alone

Creative Director

Goodspeed & Associates

February 1999 – December 2002

Led print, direct, web, out of home, and packaging initiatives from conception to production for clients including MLB, The New York Yankees, A&E, Showtime and Topps

About
Patrick Bennett

I like to think that my job is to make people feel.

Make people feel closer to brands like Samsung, DIRECTV, Voya, TD Bank, British Airways, and Verizon by connecting on an emotional level about what matters most to them — not to us marketers.

With a background that spans everything from tv, radio, and out-of-home to complex global sites, display, social, digital video, and mobile — I build diverse teams across disciplines, then make them feel energized to collaboratively cultivate their best ideas and not feel constrained by channels.

I particularly enjoy making client partners feel inspired about the potential of their brands and products by bringing a passion to creatively solve their business problems. (I actually enjoy leading new business pitches.)

I live in New York City.

Caribbean travel and culture are my first loves.

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