The Fastest Human Debuts

Verizon, like many other large companies out there, is investigating new ways to reach consumers as a result of the prevailing idea that the mass market is being quickly eroded due to increasing consumer control over the many sources of available entertainment. With this central idea as the driving factor, Verizon looked to R/GA to create a compellingly fun concept to herald their newest fiber optic to the premises technology capable of speeds in excess of 10 times current cable data rates.

Enter Max Harbinger, a young boy training to be the fastest human on the Earth! (Oddly enough, he’s played by one of the copy writers who thought him up due to a stellar performance on the original pitch movie clip.)

Anyway, head on over to The Adventures of Superfast Max to check out the video clips in a site designed by me and the great people at R/GA.