Digitas

Lead digital creative for Samsung globally including new product launches and product division direction • Lead initial concepting and strategy behind Samsung’s “Hyperreal” LCD brand positioning • Lead reinvention of completely redesigned Samsung.com • Lead team in revitalizing Samsung product imagery positioning • Completely restructured creative team servicing Samsung • Lead creative for Kraft branded content launches for Planters, Philadelphia Cream Cheese, and other brands • Lead initial concepting and strategy behind Planters.com redesign

samples

Samsung.com redesign

Planters.com redesign

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