Lead digital creative for Samsung globally including new product launches and product division direction • Lead initial concepting and strategy behind Samsung’s “Hyperreal” LCD brand positioning • Lead reinvention of completely redesigned Samsung.com • Lead team in revitalizing Samsung product imagery positioning • Completely restructured creative team servicing Samsung • Lead creative for Kraft branded content launches for Planters, Philadelphia Cream Cheese, and other brands • Lead initial concepting and strategy behind Planters.com redesign
Samsung.com redesign
Planters.com redesign
