Brought sanity to skin care madness.

digital / video / social / website

We’re always looking for ways to fight aging, but with all the choices out there, we sometimes try some pretty wild options. With Stop The Madness, we took a trip through 2,000 years of anti-aging treatments that have brought us to today’s simple solution, brought to you by Avon.

The launch video was partnered with a Buzzfeed promotion to drive a wave of social engagement and earned media. The result was 53MM earned impressions and a launch like no other for Avon.