Harnessed the vision of clear eyed youth.

digital video / social / website

Boys and girls are born equal before outside influences indoctrinate them in bias. To energize Avon’s fight for women’s empowerment, we created a glimpse of an equal future with those who could make it — before anyone tells them otherwise.

For the Future Generations Campaign, we worked with UK director Poppy de Villeneuve (8-months pregnant at the time), an all-woman team, plus 24 children to inspire the world with their passions, hopes for the future… And utter refusal to accept a world in which women should be afforded anything less than is open to men.

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