Created visual standard for card art and DM initiatives

Designed key art for clients including HBO and others

Lead print, DM, web, packaging, and sports card design from conception to production for clients including MLB, The New York Yankees, A&E, Showtime and Topps

Established online marketing team of over 25 members • Implemented process guidelines for completion of all OLA projects • Lead learning sessions on implementing processes for other client teams • Lead over 100 Verizon projects in first year for over 7.8 billion impressions, 12.8 million generated clicks and over 200,000 orders for consumer DSL alone

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Lead team on entire 2008 360º campaign for Six Flags • Redesigned SixFlags.com contributing to a increase in online sales of over 50% • Lead team in 2007 creative of Six Flags digital projects overseeing visual, copy, and development contributing to being awarded all Six Flags brand work without pitching • Assisted on the Webby Award winning KnowMenopause.com

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Lead digital creative for Samsung globally including new product launches and product division direction • Lead initial concepting and strategy behind Samsung’s “Hyperreal” LCD brand positioning • Lead reinvention of completely redesigned Samsung.com • Lead team in revitalizing Samsung product imagery positioning • Completely restructured creative team servicing Samsung • Lead creative for Kraft branded content launches for Planters, Philadelphia Cream Cheese, and other brands • Lead initial concepting and strategy behind Planters.com redesign

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