The new Guinness 1759 Society site launches

Working as a freelance Creative Director with the good people of EURO 4D, I got the pleasure of helping to craft the re-imagining of the members only Guinness 1759 Society for Guinness (a Diageo brand). For years the society was really just a name for their RM program that consisted of unrelated single touches in the form of emails, landing pages, and DM pieces. With their internal team recognizing that the landscape of communicating with consumers has changed since the society’s inception, they saw an opportunity to make a step towards a more genuine conversation.

What launched now is just the tip of the iceberg for the new society. Updated often with new communications and run on member input, I expect the new society site to grow exponentially over the course of the next year or so as it gathers momentum and exclusive, member’s only content. (Like the currently featured Brewmaster commercial outtakes pictured.)

Swing by, sign up, check it out, subscribe to the RSS feed and immerse yourself in a grassroots fueled Guinness experience.