'Flash'

Wednesday, March 21st, 2007

The All New SixFlags.com Launches

Six Flags National Home

Producing large websites the likes of sixflags.com for a company as unique as Six Flags Theme Parks is an undertaking so large, so full of potential pitfalls, and so amazingly complex that it’s no wonder complete interface to infrastructure redesigns of this size don’t happen all that often. That said, the all new web presence for Six Flags is a huge step into the future everyone involved should be proud of.

Highlights include large expanses of space for gorgeous new photography on nearly every page, massive video streaming at HD resolutions larger than many HDTVs, immersive 360 degree panoramic photography users can use to experience what it’s like to be at the top of the scariest rides on the planet, two original Flash games, over 2000 pages of rewritten copy, and more image assets depicting more rides, stores, events, entertainment, emotions and experiences than you can imagine across numerous park sites coast-to-coast!

The best part is that the new site will only just keep growing with more new content, new features, sweepstakes, partnerships with leading companies and more. So, sign up for the all new Team Six to stay up to date with the latest Six Flags news, but remember that despite the fact that this new site is chock full of experiential content, the only way to get the full Six Flags experience is to visit the one closest to you! Get your tickets, Season Passes, or VIP tours here and enjoy!

Posted in Agency, Flash, Ogilvy, Site Launch, Six Flags, Web Design |

Thursday, September 21st, 2006

Six Flags Fright Fest

Six Flags FF logo It’s almost that time of year again. So, in celebration of everything ghoulish and spooky, Six Flags has once again spookified their site in acticipation of the freaky events they’ll be offering come October in their parks throughout the country. The amazing team at OgilvyOne did an excellent job bringing the park vibe to their online presence through pumpkin carving, scares, bats, ominous skies in full video and more.

Expect a few more surprises before the end of October tied to Fright Fest!

Posted in Flash, Ogilvy, Site Launch, Six Flags, Web Design |

Tuesday, January 31st, 2006

Flash Player 8 penetration numbers

The choice to use Adobe’s Flash Player 8 for the Flash version of this site wasn’t necessarily an easy one. Sure it had all the latest technologies just waiting to be tapped including superior text editing and improved CSS support, but when work began it had only been out for a month or so and therefore wasn’t widely used.

That’s why it’s great to see the new Flash Player 8 penetration numbers released today showing that after just 5 months, Flash Player 8 has reached a penetration of roughly 50%. This news will propel site development towards even richer experiences with much more use of video. If used correctly, these new technologies may even mean a whole new way of experiencing content online.

Emmy Huang of Adobe has further details.

Posted in Flash, Technology, Web Design |

Tuesday, December 13th, 2005

A Flash update over 2 years in the making

OK, so work wasn’t being done for the entire 2 plus years, however that was the last time the Flash version of this site was updated. That version (number 2!) garnered many encouraging words from visitors from all over the world including Mexico, India, Japan, Australia, and everywhere in between… But in the internet world over 2 years seems like an eternity and the site was looking pretty dated.

Thankfully that all changes with the new and improved Flash 8 version launching tonight. If you’re not already looking at it, head over there now. On first glance, it may seem very similar to it predecessor, but this new version is actually a considerable evolution. Gone are the brackets and other elements that felt stylistically old and they’ve been replaced with an understated efficient interface geared solely towards getting users to the content they’re after quicker than ever. Of course a rewrite wouldn’t be complete without bells and whistles, and this one has tons of them under the hood. The Flash 8 text engine is utilized for amazingly crisp text, Actionscript 2.0 is implemented, XML parsed from a mySQL database provides the majority of the content, animation is dynamically generated with code, Flash CSS styles text, and, somehow, it still all manages to squeeze into a 77k package easily.

As exciting as this is, there’s still some ways to go before this new design is 100% done. There are a couple minor bugs (hopefully you don’t notice) and some missing sections (like downloads), but expect to see quite a bit of development on this design over the next few weeks where bugs will be squashed and new features added.

In the meantime, enjoy!

Posted in Flash, Site Maintenance, Technology, Web Design |

Sunday, September 4th, 2005

Enyce Fall Collection Site Design

The new Enyce Fall Collection site is now live (click on the large Flash animation at the top to enter the look area). The theme for this site was gritty South Central Los Angeles. The photo shoot happened on site in L.A. with, oddly enough, gang members as guides and guards. Then with a very short timeline (and a vacation thrown in the mix), the site needed to be produced and pushed live. As always, it was a pleasure working with the people at Enyce who grant an enormous amount of creative freedom allowing for the crafting of the Flash areas within their site template. Enjoy the site.

Posted in Flash, Site Launch, Web Design |

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