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freelance
Lead the re-imagination of the Guinness 1759 Society Relationship Marketing program for Diageo • Managed team of visual designers, copywriters, developers, animators, information architects, and database designers across multiple offices towards the site relaunch • Lead creative on Baileys.com redesign • Lead creative on targeted Baileys campaigns with both online and offline components • Aided traditional office peers contributing to several successful pitches
Handled numerous online marketing campaigns from conception to production across entire product spectrum • Designed and produced sitelets for sponsorship events including concerts and gaming gatherings • Instructed in-house team on banner/sitelet creation
Concepted, designed, and programmed Flash-based seasonal web sites promoting new clothing lines • Redesigned and programmed Enyce.com
Aided in redesign of style guide used for all promotional materials • Designed in-book sections
Oversaw production of marketing materials including postcards, packages, posters and presentations • Designed in-book sections

