Hi, I'm Patrick.

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Approach

The creative’s mission is to make people feel. Not politely ask people to feel. But to deeply empathize. To find clarity of vision. To craft. And to share experiences that compel people to feel a certain way. Empowered, energized, safe, sad, and accomplished—these are some of the arrows in the creative’s quiver. How we efficiently, effectively, and collaboratively deploy them to solve challenges (big, small, digital, analog, or otherwise) defines whether or not we’re succesful.

Uncommon Caribbean

Faces of Skincare

Run Like Never Before

Born to Save

Rolling Renovation

Most Powerful Fan

Workouts You Love

Future Generations

Run Better Stories

Experience

Uncommon Caribbean
Co-Founder
03/2010 - Present
Freelance Consultant
03/2017 - Present
iCrossing
EVP, Executive Creative Director
03/2012 – 02/2017
Ogilvy & Mather
Senior Partner, Group Creative Director
03/2011 – 02/2012
Digitas
VP, Group Creative Director
03/2008 – 02/2010
Ogilvy & Mather
Partner, Associate Creative Director
01/2006 – 03/2008
R/GA
Art Director
02/2004 – 08/2005

Trusted By

About Me

I'm not a fan of labels.

I started out as an artist. Then I became a graphic designer. Then UI designer, developer, art director, creative director, executive creative director, photographer, consultant, journalist, influencer, rum connoisseur, and entrepreneur—among others.

The one label I do think works is Creative. It's broad enough to encompass my passion for structured design systems, wild photoshoots on rollercoasters, and everything in between; while still feeling focused on effective outputs that drive results. I also like that it alludes to my love of rolling up my sleeves and getting my hands dirty to solve problems—whether alone or with a team.

Another label that fits is Black. Or, more specifically, Afro-Caribbean. I was born and raised on the little island of St. Croix in the U.S. Virgin Islands. And went to college in the middle of Amish country (Lancaster, PA). But for the past 20 years, I've called Brooklyn my home.

Travel, sailing, and photography are my passions.