Harnessed the vision of clear eyed youth.

scroll down for more

Overview

Boys and girls are born equal before outside influences indoctrinate them in bias. To energize Avon’s fight for women’s empowerment, we created a glimpse of an equal future with those who could make it — before anyone tells them otherwise.

For the Future Generations Campaign, we worked with UK director Poppy de Villeneuve (8-months pregnant at the time), an all-woman team, plus 24 children to inspire the world with their passions, hopes for the future… And utter refusal to accept a world in which women should be afforded anything less than is open to men.

More Work