Daily Burn had been systematically successful at driving subscriptions running marketing that was standard fare for the fitness space. You know the stuff: incredibly fit people effortlessly executing moves in skin-tight spandex, before and after photos complete with “fat pants”, and hard-hitting offers that get beat over viewers’ heads until they submit. What they hadn’t been successful at was building a brand. So, we set out to stake a claim. That Daily Burn believed fitness was for everyone. That it was attainable.