Made an enterprise software brand run like never before.

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For modern businesses, it’s no longer enough to Run Better. We knew that today’s leaders need a partner in their revolution. So, we positioned SAP to help them Run Like Never Before.

The resulting campaign featured globe-spanning footage shot on location capturing the front lines of future-forward businesses — from the massive multinationals all the way down to the businesses running “with a department of one.”

Global online executions further extended the campaign’s reach. From full-page takeovers to interactive display and social media experiences — the Run Like Never Before buzz was everywhere. All of it drove to a rich landing experience where users could explore how SAP was delivering on their promise by partnering with the most beloved brands on the planet.

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