Demystified enterprise solutions with guitars.

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The best run better with SAP. Sure. But how? By launching the SAP Stories campaign and content series, we expanded the narrative to easily show how to put SAP to work in any organization.

From guitars to heavy equipment to headphones to fashionistas and frozen yogurt, we brought to life the stories behind the successes at Fender, Caterpillar, Skullcandy, Tommy Hilfiger, and Pinkberry among others. And in the process demystified how multi-million dollar software implementations help the best run better.

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