Demolished inertia with a road trip.

broadcast / print / ooh / social / website / experiential

It takes nine years between initially considering a home improvement project and starting. So, if people weren’t coming to TD Bank for the financing to make their dreams come true, we decided to bring TD Bank to people with a 50-stop entertainment experience.

Partnering with thought leaders at HGTV, home improvement star Jason Cameron, and top influencers — the Rolling Renovation tour had all the inspiration and TD Bank services to get people started much sooner.

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