The creative’s mission is to make people feel. Not politely ask people to feel. But to deeply empathize. To find clarity of vision. To craft. And to share experiences that compel people to feel a certain way. Empowered, energized, safe, sad, and accomplished—these are some of the arrows in the creative’s quiver. How we efficiently, effectively, and collaboratively deploy them to solve challenges (big, small, digital, analog, or otherwise) defines whether or not we’re succesful.
The role of a creative leader isn't to have all the ideas. It's to craft an organization's vision, architect an environment where creativity can thrive, bring together innovative thinkers/makers, and support them in every way possible for them to succeed. I've been fortnate enough to work with teams of talented creatives from all over the world to help me deliver creativity at scale for brands big and small. Here are just a few examples of that outcome.
I've worked with some of the world's most iconic brands. Across some of their biggest projects. Across traditional, digital, social, and experiential. And all across the world. Here are just a few:
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I'm not a fan of labels.
I started out as an artist. Then I became a graphic designer. Then UI designer, developer, art director, creative director, executive creative director, photographer, consultant, journalist, influencer, rum connoisseur, and entrepreneur—among others.
The one label I do think works is Creative. It's broad enough to encompass my passion for structured design systems, wild photoshoots on rollercoasters, and everything in between; while still feeling focused on effective outputs that drive results. I also like that it alludes to my love of rolling up my sleeves and getting my hands dirty to solve problems—whether alone or with a team.
Another label that fits is Black. Or, more specifically, Afro-Caribbean. I was born and raised on the little island of St. Croix in the U.S. Virgin Islands. And went to college in the middle of Amish country (Lancaster, PA). But for the past 20+ years, I've called Brooklyn my home.
Travel, sailing, running, and photography are my passions.