Hi, I'm Patrick.
Approach
The creative’s mission is to make people feel. Not politely ask people to feel. But to deeply empathize. To find clarity of vision. To craft. And to share experiences that compel people to feel a certain way. Empowered, energized, safe, sad, and accomplished—these are some of the arrows in the creative’s quiver. How we efficiently, effectively, and collaboratively deploy them to solve challenges (big, small, digital, analog, or otherwise) defines whether or not we’re successful.
Work
The role of a creative leader isn't to have all the ideas. It's to craft an organization's vision, architect an environment where creativity can thrive, bring together innovative thinkers/makers, and support them in every way possible for them to succeed—even if that means rolling up your sleeves and getting your hands dirty.
I've been fortunate enough to work with teams of talented creatives from all over the world to help me deliver creativity at scale for brands big and small. Here are just a few examples of that outcome.
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Experience
Independent
Creative Leader
- Helped architect the Cannes Lions International Festival of Creativity's new Experiential Lion
- Acted as president of the African Cristal Festival Awards championing the best marketing from across the continent
- Led a complete rebrand of the BLAC Internship Program for Black and underrepresented talent
Jack Morton
Global Chief Creative Officer
- Led Creative excellence across all global offices and chaired the Global Creative Leadership Council.
- Orchestrated and launched a new, elevated, audience-centric agency purpose: We Manifest Culture.
- Architected and integrated proprietary human-in-the-loop AI workflows across Strategy and Creative workstreams.
- Clients included NVIDIA, Google, Meta, GM, IBM, Netflix, The Pokémon Company, and DoorDash, among others.
Momentum Worldwide
Executive Creative Director
- Led the New York Creative department.
- Clients included American Express, Walmart, and Verizon, among others.
- Concepted and led American Express Member Week campaign, where anyone could act like a card member for a week and engage in over a dozen experiential moments across the country.
- Led the creation of Interpublic's first-ever Black Impact Day — taking a day for the entire HoldCo to pause and shine a light on the brilliance of our Black talent.
Consultant
- VaynerMedia - Led key initiatives for Chase including the relaunch of their mobile banking app.
- Kantar - Distilled the work from tens of thousands of highly-skilled research and strategy specialists into a powerful new brand purpose and ownable unique selling point.
- The VIA Agency - Consulted on national expansion and contributed creative for multiple accounts.
- R/GA - Reimagined a new creative strategy and vision for Verizon's unlimited plan products.
- Viacom - Contributed brand guidance for the Paramount Network launch.
- KBS - Helped guide the successful pitch of the World of Hyatt Agency of Record account.
- Gannett - Led creativity in marketing thought leadership workshops
Uncommon Caribbean
Co-Founder
- Built the first experiential travel media channel focused exclusively on the Caribbean; today hosting tens of thousands of original photography, articles, and video that reaches hundreds of thousands of Caribbean travel enthusiasts every month across social and owned channels.
- Launched the world's first and only all-Caribbean experiential stock photo library with Uncommon Caribbean Images.
- Past clients include the British Virgin Islands, United States Virgin Islands, the Dominican Republic, Martinique, St Martin, Dominica, Sunsail Holidays, YETI, Helly Hansen, and more.
iCrossing
EVP, Executive Creative Director
- Won DIRECTV Digital Agency of Record account; then grew it into the largest in New York office by launching performance marketing campaigns accounting for 30% of total new activations.
- Executed a unique partnership between iCrossing, HGTV, HGTV Magazine, and Hearst for the TD Bank Rolling Renovation integrated marketing campaign creating a data-driven, geotargeted wave of television, radio, SEM, social, and digital marketing following a mobile brand experience; ultimately cutting a 9-year buying cycle down to as low as 9 months.
- Launched Voya.com, a different kind of financial website for a different kind of financial company; where clear strategy and UX design created an experience that meaningfully moved users forward toward their retirement goals.
- Orchestrated the Voya Born to Save multi-channel campaign with PR, social, video, display, content and a New York Stock Exchange experience that promised every baby born in America a head start on retirement; achieving over 200 million impressions and sign-ups from over 20% of eligible Americans across all 50 states.
- Designed and launched a new iCrossing agency design system including new brand identity, website UX/UI, video assets, and experiential elements.
- Collaborated with New Business Team winning Amazon, TD Bank, Baha Mar, and Daily Burn, plus Church & Dwight brands OxiClean, Orajel, Nair, and Vitafusion.
- Managed growth of the creative team from just 20% of agency-client relationships to 75%.
- Achieved AdAge Agency to Watch for 2017 and was named a Leader in the Gartner's Magic Quadrant for Global Digital Marketing Agencies for three years straight.
Ogilvy & Mather
Senior Partner, Group Creative Director
- Advanced creative on consolidated $200 million global SAP account; leading broadcast, digital, social, video, out-of-home, direct, customer acquisition, and experiential.
- Expanded outdoor advertising campaign beyond "X company runs SAP" delivering richer customer testimonials through companion long-form digital video.
Digitas
VP, Group Creative Director
- Led global digital creative for Samsung launching multiple new products.
- Transformed all Samsung product imagery reflecting products in consumer's lives.
- Launched a complete global redesign of Samsung.com.
- Executed massively successful Philadelphia Cream Cheese: Real Women of Philly user-generated content campaign that generated a 35% increase in sales.
Ogilvy & Mather
Partner, Associate Creative Director
- Led Six Flags creative launching a website redesign, television campaigns, radio, outdoor advertising, direct, email, and display; increasing online sales by over 50%.
R/GA
Art Director
- Architected R/GA's first all-new display advertising practice.
- Built a new team of creatives from scratch while producing over 100 Verizon display campaigns and landing pages in the first year alone for over 7.8 billion impressions, 12.8 million generated clicks, and over 200,000 orders.
Trusted By
I've worked with some of the world's most iconic brands. Across some of their biggest projects. Across traditional, digital, social, and experiential. And all across the world. Here are just a few:
About Me
I'm not a fan of labels.
I started out as an artist. Then I became a graphic designer. Then UI designer, developer, art director, creative director, executive creative director, photographer, consultant, journalist, influencer, rum connoisseur, and entrepreneur—among others.
The one label I do think works is Creative. It's broad enough to encompass my passion for structured design systems, wild photoshoots on rollercoasters, and everything in between; while still feeling focused on effective outputs that drive results. I also like that it alludes to my love of rolling up my sleeves and getting my hands dirty to solve problems—whether alone or with a team.
Another label that fits is Black. Or, more specifically, Afro-Caribbean. I was born and raised on the little island of St. Croix in the U.S. Virgin Islands. And went to college in the middle of Amish country (Lancaster, PA). But for the past 20+ years, I've called Brooklyn my home.
Travel, sailing, running, and photography are my passions.